The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign planning. However, when such a hugely fluctuating event as this takes place, it is definitely worth approaching every change in position with a more detailed gaze - particularly when Google aren't offering much in the way …

Social media efforts may not always be linked directly to sales. Commenting on positive reviews is a show of customer appreciation, while proactively responding to negative reviews (which will come up from time to time) can help mitigate the situation and show you're willing to step in and make things …

Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. Take advantage of your brand ? if you have a reputable brand mention it in the title tag to help boost …

Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. Using the tool, narrow down the given keywords to between 10-15 and rank these in order …

Regardless if you already work, live and breathe the internet or if you're just about to craft your online presence, there's one magic term that you've probably heard of - SEO. Like SEO, this form of online marketing which aims to improve a websites search engine visibility. Keyword stemming is a …

It's a familiar situation: you enter your search term in a search engine, click on a result and then... you wait. If nothing, or very little, appears to be happening, you click on your browser's Back button and select a different search result, without even consciously thinking about it. Facebook …

Starting with relevancy between meta tags, content and going as far as using text modifiers to 'emphasize' certain keywords or content. Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords to get …

Your pre-production space is almost exactly the same as your live site. That's a huge amount of doubled-up content. Many times, content sharing is the key goal in of a social marketing program. If you focus on building links that send real visitors to your website, you will soon find …