Reasons why marketers love bread crumbs

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman's shoes on your eCommerce website. The main keywords would likely be: "ladies shoes", "woman's shoes", "girls shoes" and other similar words. Google itself recommends that large numbers …

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Provide an analysis section to help with h2 headers

When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. However, there are legitimate reasons to have live pages with similar content. Rich snippets are …

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Aligning your goals in relation to gateway sites

Rather than repeating body copy on pages, sites with a low ratio of unique structure content have too much structure and too little copy. Google's algorithms are incredibly good at finding relevant content, especially to answer specific questions. So you want to add value for your visitors? At it's core …

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