Make sure you're not just writing for the sake of making a piece of content longer, but don't be afraid to write lengthy pieces if you feel it's going to be useful to somebody. Search engine optimisation is a long-term marketing strategy that works to improve your business' visibility in …

Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. Although Google may be the top dog in North America and Europe, it is not necessarily so in other parts of …

If search engines notice the same copy repeating itself throughout your site, they will take the value of your content less seriously. Relevance versus authority: these two metrics are always at the forefront of a link builder's mind. The search engines may not apply the entirety of a domain's trust …