Therefore, choosing the right location-based branded hashtags can automatically propel your brand to the top of the optimization game. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of …

There are as many ways to build links as there are types of website. Thanks to Google's crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good old-fashioned marketing - promotion and PR. It doesn't matter how many searches a keyword has in a …

Search engine bots are entirely different entities. The explosion of digital media, new information technologies, and social media strongly influences IMC programs. If you are just starting a site, you may be able to get by with a shared host. Recently, I came across this interesting large rocking horses . Our …

SEO yields tangible, measurable KPIs. SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No …

Far too many people who have joined programs encounter situations in which they are bombarded with extraneous messages. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Reciprocal linking; again, it's against Google's guidelines to excessively link your site with others that then link …

The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. There are many places across the web where you can build links through submissions, whether it's submitting your site, a piece of content, or anything else. For collocation hosting, use local …