Learning about domain authority

Keyword discovery is the first of three steps in my D-A-D keyword analysis technique. In discovery, you generate the longest list of possible search words and phrases your customers might use, with your competitors as a guide. However, where many businesses owners and digital marketers are still going wrong boils …

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Let's follow html best practise

SEO yields tangible, measurable KPIs. SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No …

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Myths and misconceptions about link bait

Far too many people who have joined programs encounter situations in which they are bombarded with extraneous messages. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Reciprocal linking; again, it's against Google's guidelines to excessively link your site with others that then link …

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Numerous ideas for citations

Starting with relevancy between meta tags, content and going as far as using text modifiers to 'emphasize' certain keywords or content. Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords to get …

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Small but important things to observe about webmaster tools

In my experience, poorly optimised images are one of the biggest factors behind a slow page speed. It is about helping your customers find out your business from among thousand other companies. A brand's position can be altered if market conditions change over time or a brand's target market shrinks …

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Take a customer focused approach to site submissions

You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on …

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Unexpected ways forums can impact your marketing efforts

As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much more specific audience and satisfies their needs more completely. Think of outreach as …

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What audience is large enough without overwhelming competition?

There are several main types of search behaviour when it comes to online retail, and you need to make sure that you are appealing to at least one of them with every piece of content you create: Whilst it is absolutely essential that you understand your audience and their search …

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