All you wanted to know about site submissions but were afraid to ask

Online advertising is the fastest-growing medium with annual growth rates exceeding 20 percent. At the same time, reinforcing previous aspects of an image enables the company to retain loyal patrons and those who are comfortable with the original version. Check your indexed pages (using a site: search) & crawl your site …

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Propagation of relevance using mobile search

Social media efforts may not always be linked directly to sales. Commenting on positive reviews is a show of customer appreciation, while proactively responding to negative reviews (which will come up from time to time) can help mitigate the situation and show you're willing to step in and make things …

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Reasons why marketers love bread crumbs

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman's shoes on your eCommerce website. The main keywords would likely be: "ladies shoes", "woman's shoes", "girls shoes" and other similar words. Google itself recommends that large numbers …

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Using LSI strategies like the pros

Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. Take advantage of your brand ? if you have a reputable brand mention it in the title tag to help boost …

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Provide an analysis section to help with h2 headers

When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. However, there are legitimate reasons to have live pages with similar content. Rich snippets are …

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What's the story about page rank

Paid search insertions, natural or organic emergence, and paid search ads can help achieve this goal. Whether you're trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true. When website copy contains a wider variety of …

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Informative details on improving snippets with better bread crumbs

Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more …

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Increase Organic Traffic by the manipulation of SEM

When a site achieves that down to the finest detail, it's impressive. A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears …

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Reasons why marketers love forums

A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you're letting the reader know what the article's about without any need for prior context. The rules for any type of business are Benefits, Benefits, and more Benefits. Mobile SEO should always be a work …

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What are the advantages of social media on today's web?

Block segment analysis dictates the value of weight / ranking factors a web page is given for a set portion of the page. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. Shipping issues and language …

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Succeeding in SEO means paying attention to link building

Header tags are not as critically important for your site rankings as they used to be, but these tags still serve an important function for your users and your SEO. Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have …

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Turn your metrics into a high performing machine

Make sure you're not just writing for the sake of making a piece of content longer, but don't be afraid to write lengthy pieces if you feel it's going to be useful to somebody. Search engine optimisation is a long-term marketing strategy that works to improve your business' visibility in …

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Cracking the plugins code

Doing so requires promoting the brand name and that brand's primary benefit extensively and consistently using multiple venues. Back then, if you would, to get just kind of a basic SEO job your primary tasks would be link building, which was probably primarily article and directory link building. Creating SEO …

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What are the merits of bread crumbs on today's web?

The meta keywords tag allows you to provide additional text for search engines to index along with the rest of what you've written on your page. Meta keywords can emphasize a particular word or phrase in the main body of your text. If you were to build a house and …

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Provide an analysis section to help with splogs

Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn't matter if your goal is more sales, more Facebook likes or more newsletter subscribers. Most content marketers are great a clogging up our Twitter feeds and inboxes, but it takes a special …

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Actionable tips on webmaster tools and Facebook

Content creation and distribution is essential for SEO. Content is about much more than what's on your website. It's necessary to build your online real estate and create content that will improve visibility across the web. An SEO campaign without content is severely limited. Thin content is a phrase used …

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Aligning your goals in relation to gateway sites

Rather than repeating body copy on pages, sites with a low ratio of unique structure content have too much structure and too little copy. Google's algorithms are incredibly good at finding relevant content, especially to answer specific questions. So you want to add value for your visitors? At it's core …

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Apply these secret techniques to assist with link exchanges

Regardless if you already work, live and breathe the internet or if you're just about to craft your online presence, there's one magic term that you've probably heard of - SEO. Like SEO, this form of online marketing which aims to improve a websites search engine visibility. Keyword stemming is a …

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Closed groups and group invites

Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies.? The ability for a piece of content to earn natural links that positively contribute to a website's link graph is directly proportional to that contents value. In other words, the more …

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Easy internal linking

Most dynamic websites today are running some sort of content management system (CMS). Include A Map To Your Business Location - As well as contact information, it can also be hugely important to include a map on your website's contact page. This can not only be a great way to offer …

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How to learn about trust rank in a few hours

If search engines notice the same copy repeating itself throughout your site, they will take the value of your content less seriously. Relevance versus authority: these two metrics are always at the forefront of a link builder's mind. The search engines may not apply the entirety of a domain's trust …

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How you will benefit from offsite SEO

SEO content should be clear, concise, and should aim to satisfy a user's intent when they search for particular keywords. If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. Instead of writing stellar content, we …

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Learning about domain authority

Keyword discovery is the first of three steps in my D-A-D keyword analysis technique. In discovery, you generate the longest list of possible search words and phrases your customers might use, with your competitors as a guide. However, where many businesses owners and digital marketers are still going wrong boils …

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Let's follow html best practise

SEO yields tangible, measurable KPIs. SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No …

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Myths and misconceptions about link bait

Far too many people who have joined programs encounter situations in which they are bombarded with extraneous messages. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Reciprocal linking; again, it's against Google's guidelines to excessively link your site with others that then link …

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Numerous ideas for citations

Starting with relevancy between meta tags, content and going as far as using text modifiers to 'emphasize' certain keywords or content. Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords to get …

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Small but important things to observe about webmaster tools

In my experience, poorly optimised images are one of the biggest factors behind a slow page speed. It is about helping your customers find out your business from among thousand other companies. A brand's position can be altered if market conditions change over time or a brand's target market shrinks …

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Take a customer focused approach to site submissions

You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on …

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