Why change the target keywords on your website?

We don't just ask someone to do keyword research, we have a step by step process + video training series for them to learn our way to do (aka, the right way). Now and then I see sites that have two sets of tags on each article; Receiving a <a href='https://www.thrillz.co.uk/'> celebrity birthday …</a>

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Great ideas about forums to share with your colleagues

As you build an online marketing plan, you might decide to redirect some of your existing advertising dollars, but don't abandon successful offline adver- tising. By determining which pay-per-click advertisements return more conversions, you can make Meta descriptions, title tags, and content for the page you desire to rank naturally …

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I've seen many companies wrestle with their preconceived notions of right and wrong, and the ones that use shady tactics seldom win in the end. After doing what we can to fix any issues, it's time to build some backlinks. Times change. Everything used to be done on a black …

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Learn how to start with SEM

All you can do is keep a close eye on the status of your servers, and respond to errors as quickly as possible to keep your domain up and running. It increases website visibility, user traffic, conversion rate, and ROI. Experience 20:20 Vision without glasses by undergoing eye laser …

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Which Search Engines use branded links to determine indexing?

There are as many ways to build links as there are types of website. Thanks to Google's crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good old-fashioned marketing - promotion and PR. It doesn't matter how many searches a keyword has in a …

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Mobile-First Indexing: Fix issues around splogs

Those sites are designed solely for providing backlinks and that looks spammy to Google. The days of self-serving, scammy, and spammy SEO are long-gone. And that's a good thing. The 'secret' to success with SEO is no secret at all. Just focus on serving your audience's needs and answering their …

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Propagation of relevance using mobile search

Social media efforts may not always be linked directly to sales. Commenting on positive reviews is a show of customer appreciation, while proactively responding to negative reviews (which will come up from time to time) can help mitigate the situation and show you're willing to step in and make things …

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Reasons why marketers love bread crumbs

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman's shoes on your eCommerce website. The main keywords would likely be: "ladies shoes", "woman's shoes", "girls shoes" and other similar words. Google itself recommends that large numbers …

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Using LSI strategies like the pros

Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. Take advantage of your brand ? if you have a reputable brand mention it in the title tag to help boost …

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Reasons why marketers love forums

A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you're letting the reader know what the article's about without any need for prior context. The rules for any type of business are Benefits, Benefits, and more Benefits. Mobile SEO should always be a work …

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How you will benefit from offsite SEO

SEO content should be clear, concise, and should aim to satisfy a user's intent when they search for particular keywords. If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. Instead of writing stellar content, we …

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Learning about domain authority

Keyword discovery is the first of three steps in my D-A-D keyword analysis technique. In discovery, you generate the longest list of possible search words and phrases your customers might use, with your competitors as a guide. However, where many businesses owners and digital marketers are still going wrong boils …

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What audience is large enough without overwhelming competition?

There are several main types of search behaviour when it comes to online retail, and you need to make sure that you are appealing to at least one of them with every piece of content you create: Whilst it is absolutely essential that you understand your audience and their search …

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