Propagation of relevance using mobile search

Social media efforts may not always be linked directly to sales. Commenting on positive reviews is a show of customer appreciation, while proactively responding to negative reviews (which will come up from time to time) can help mitigate the situation and show you're willing to step in and make things …

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Reasons why marketers love bread crumbs

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman's shoes on your eCommerce website. The main keywords would likely be: "ladies shoes", "woman's shoes", "girls shoes" and other similar words. Google itself recommends that large numbers …

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Using LSI strategies like the pros

Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. Take advantage of your brand ? if you have a reputable brand mention it in the title tag to help boost …

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Reasons why marketers love forums

A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you're letting the reader know what the article's about without any need for prior context. The rules for any type of business are Benefits, Benefits, and more Benefits. Mobile SEO should always be a work …

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How you will benefit from offsite SEO

SEO content should be clear, concise, and should aim to satisfy a user's intent when they search for particular keywords. If you have a blog, you can submit it to various blog directories. Like all other directories, some pass value, while others are crap. Instead of writing stellar content, we …

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Learning about domain authority

Keyword discovery is the first of three steps in my D-A-D keyword analysis technique. In discovery, you generate the longest list of possible search words and phrases your customers might use, with your competitors as a guide. However, where many businesses owners and digital marketers are still going wrong boils …

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What audience is large enough without overwhelming competition?

There are several main types of search behaviour when it comes to online retail, and you need to make sure that you are appealing to at least one of them with every piece of content you create: Whilst it is absolutely essential that you understand your audience and their search …

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