Learn from these mistakes before you learn about static pages

Google historically has looked for 'exact match' instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases - whether they are grammatically correct or not. By the way, although in this article I'm focused on the primary web-article XML sitemap, you can …

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Can issues around Qualified Leads be remedied easily?

Competitor analysis is nothing new, and companies have been researching their competitor's links for years. However, by looking at the competitor's backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site. The content …

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Why I hate backlinks

What about a domain's external linkage to other sites? Maybe Google is trying to say that when it comes to marketing and SEO you have some very black and white choices. Keep them off their digital devices with a fun day out organised by things to do in Hull - they …

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Informative details on improving reporting

Basic SEO can kick start your marketing and push your website in the right direction but It's easy to become bamboozled. In the digital era, simple SEO just doesn't cut it anymore and with the current competitive market you need an omni-channel approach. There's some truth to this; people do …

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Start simple, but don't forget splogs

A list compiled of the most useful and relevant information about an individual topic. As we know Google's algorithm updates primarily focus on devaluing links that aren't relevant. The added advantage to local link building is that these kind of links are almost always relevant. Could storytelling in business be …

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Cracking the plugins code

Doing so requires promoting the brand name and that brand's primary benefit extensively and consistently using multiple venues. Back then, if you would, to get just kind of a basic SEO job your primary tasks would be link building, which was probably primarily article and directory link building. Creating SEO …

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Provide an analysis section to help with splogs

Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn't matter if your goal is more sales, more Facebook likes or more newsletter subscribers. Most content marketers are great a clogging up our Twitter feeds and inboxes, but it takes a special …

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Aligning your goals in relation to gateway sites

Rather than repeating body copy on pages, sites with a low ratio of unique structure content have too much structure and too little copy. Google's algorithms are incredibly good at finding relevant content, especially to answer specific questions. So you want to add value for your visitors? At it's core …

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Apply these secret techniques to assist with link exchanges

Regardless if you already work, live and breathe the internet or if you're just about to craft your online presence, there's one magic term that you've probably heard of - SEO. Like SEO, this form of online marketing which aims to improve a websites search engine visibility. Keyword stemming is a …

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How to learn about trust rank in a few hours

If search engines notice the same copy repeating itself throughout your site, they will take the value of your content less seriously. Relevance versus authority: these two metrics are always at the forefront of a link builder's mind. The search engines may not apply the entirety of a domain's trust …

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Let's follow html best practise

SEO yields tangible, measurable KPIs. SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No …

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