The higher a website appears on search engine results pages, the more users will visit the site. It's also important to use keyword identifiers for your brand and company in the page titles of your site, so Google understands who you are-the trick is to avoid too much repetition or …

As you build an online marketing plan, you might decide to redirect some of your existing advertising dollars, but don't abandon successful offline adver- tising. By determining which pay-per-click advertisements return more conversions, you can make Meta descriptions, title tags, and content for the page you desire to rank naturally …

I've seen many companies wrestle with their preconceived notions of right and wrong, and the ones that use shady tactics seldom win in the end. After doing what we can to fix any issues, it's time to build some backlinks. Times change. Everything used to be done on a black …

What about a domain's external linkage to other sites? Maybe Google is trying to say that when it comes to marketing and SEO you have some very black and white choices. Keep them off their digital devices with a fun day out organised by things to do in Hull - they …

Basic SEO can kick start your marketing and push your website in the right direction but It's easy to become bamboozled. In the digital era, simple SEO just doesn't cut it anymore and with the current competitive market you need an omni-channel approach. There's some truth to this; people do …

Therefore, choosing the right location-based branded hashtags can automatically propel your brand to the top of the optimization game. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of …

All you can do is keep a close eye on the status of your servers, and respond to errors as quickly as possible to keep your domain up and running. It increases website visibility, user traffic, conversion rate, and ROI. Experience 20:20 Vision without glasses by undergoing eye laser …

Google has the power to take a manual action against a site that shows signs of violating Google's terms of service. Back in the old days, a webpage's ranking on Google's SERP could easily be manipulated by keyword stuffing. Experience 20:20 Vision without glasses by undergoing laser eye surgery …

Decoding occurs when the receivers (customers or retailers) encounter the message. The good news is that there are multiple ways to manually remove spam links from sites that are pointing to your website. If you wash a tartan scarf at a very cold temperature, it will be fine. Social New …

Rigorous prospecting will help you find opportunities. Mistakes like these are usually honest, so catching them early can ensure they're fixed with haste. Your business’ needs are undoubtedly unique, so you need to understand the features and figure out a way to pick the best fit from the best short …

A list compiled of the most useful and relevant information about an individual topic. As we know Google's algorithm updates primarily focus on devaluing links that aren't relevant. The added advantage to local link building is that these kind of links are almost always relevant. Could storytelling in business be …

If you're not on the first page of rankings, it's even less likely that you'll get the traffic that you're looking for. You may be excited about your company's 10-year anniversary, but what does that mean for your customers? For better access to the internet, you could try leased line …

Under the topic cluster model, it is important to break down your content under topics and clusters. First, positioning yourself in line with a competitor could damage public perception of your brand by making you indistinguishable. Getting your organisation listed in a free business directory UK can help to boost …

But all too often, when we want to improve our site SEO, we fall prey to "quick-fixes", just as we do when we're enticed by fad diets. You should combine or canonicalize similar or duplicate pages, just as you should target one search intent per page. If you search on …

A critical mass of online appearances lends your site credibility. Adding Schema markup to the HTML improves the way a page displays in search results pages (SERPs) by enhancing the rich snippets that are displayed beneath the page title. For better access to the internet, you could try leased line …

Different browsers? Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a …

What is SEO? The big benefit you can get from it is to attract more customers by helping them find you through the internet. If you're planning on improving your garden then why not add outdoor fitness equipment today? With OSOO massive sales it enjoyed, and customers all over the …

So, they're obscured and of course if you've been in the SEO industry for a while you know probably the most important ones which are things like: the content, the relevance of the content and the links. If you only have a mobile site, you aren't going to rank as …

Make sure each of your employees know to encourage your customers to post reviews about their experience. Even if you aren't working with clients, it's an important step to take to track the progress of your website over a certain period of time. Could storytelling in business be of real …

Boosting your website or blog traffic should be the #1 priority to making your website successful in making you money online. Search Traffic comes in two varieties, Paid and Organic and comes from search engines where people are looking for a service or product or other information and are using …

The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign planning. However, when such a hugely fluctuating event as this takes place, it is definitely worth approaching every change in position with a more detailed gaze - particularly when Google aren't offering much in the way …

There are as many ways to build links as there are types of website. Thanks to Google's crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good old-fashioned marketing - promotion and PR. It doesn't matter how many searches a keyword has in a …

Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of the different pages on your website with mobiles …

Those sites are designed solely for providing backlinks and that looks spammy to Google. The days of self-serving, scammy, and spammy SEO are long-gone. And that's a good thing. The 'secret' to success with SEO is no secret at all. Just focus on serving your audience's needs and answering their …

In order to avoid any penalties it is a best practice to nix pages that have less than 300 words on it. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages …

Online advertising is the fastest-growing medium with annual growth rates exceeding 20 percent. At the same time, reinforcing previous aspects of an image enables the company to retain loyal patrons and those who are comfortable with the original version. Check your indexed pages (using a site: search) & crawl your site …

Master basic copywriting principles to write content that sells. A high authority site will rank much faster than you. Before making the contact, make sure you know your budget and try to be honest with your intentions. Its like looking for a place to find the best antique rocking horses …

Social media efforts may not always be linked directly to sales. Commenting on positive reviews is a show of customer appreciation, while proactively responding to negative reviews (which will come up from time to time) can help mitigate the situation and show you're willing to step in and make things …

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman's shoes on your eCommerce website. The main keywords would likely be: "ladies shoes", "woman's shoes", "girls shoes" and other similar words. Google itself recommends that large numbers …

A search champion's mindset is not to think, "We did that one thing and so - yeah, cool - we did SEO." A one-dimensional approach seeking to game the search engines or a platform is not a long-term strategy. Firstly I would say that it's great that you care about minimising the …

Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. Take advantage of your brand ? if you have a reputable brand mention it in the title tag to help boost …

When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. However, there are legitimate reasons to have live pages with similar content. Rich snippets are …

Paid search insertions, natural or organic emergence, and paid search ads can help achieve this goal. Whether you're trying to get more clients for your law firm or customers to your ecommerce store selling candy, the cornerstones of good SEO remain true. When website copy contains a wider variety of …

Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. It does not have to be done all at once, and it usually never is. Not only do searchers click on organic results the majority of the …

Dramatic growth in the interaction between offline and online marketing necessitates investment by organizations of all kinds in a successful search strategy. The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more …

When a site achieves that down to the finest detail, it's impressive. A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears …

A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you're letting the reader know what the article's about without any need for prior context. The rules for any type of business are Benefits, Benefits, and more Benefits. Mobile SEO should always be a work …

Block segment analysis dictates the value of weight / ranking factors a web page is given for a set portion of the page. Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. Shipping issues and language …

Header tags are not as critically important for your site rankings as they used to be, but these tags still serve an important function for your users and your SEO. Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have …

Make sure you're not just writing for the sake of making a piece of content longer, but don't be afraid to write lengthy pieces if you feel it's going to be useful to somebody. Search engine optimisation is a long-term marketing strategy that works to improve your business' visibility in …