Why change the target keywords on your website?

We don't just ask someone to do keyword research, we have a step by step process + video training series for them to learn our way to do (aka, the right way). Now and then I see sites that have two sets of tags on each article; Receiving a <a href='https://www.thrillz.co.uk/'> celebrity birthday …</a>

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Natural language processing using citations

If you become successful in getting your site to top rank, it starts appearing on top in search engine results, and all of this requires effort! As you go down the list, you see the total of all searches from position one down to the current position. There are many …

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Learn from these mistakes before you learn about static pages

Google historically has looked for 'exact match' instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases - whether they are grammatically correct or not. By the way, although in this article I'm focused on the primary web-article XML sitemap, you can …

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Can issues around Qualified Leads be remedied easily?

Competitor analysis is nothing new, and companies have been researching their competitor's links for years. However, by looking at the competitor's backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site. The content …

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Star rating threshold

The higher a website appears on search engine results pages, the more users will visit the site. It's also important to use keyword identifiers for your brand and company in the page titles of your site, so Google understands who you are-the trick is to avoid too much repetition or …

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Great ideas about forums to share with your colleagues

As you build an online marketing plan, you might decide to redirect some of your existing advertising dollars, but don't abandon successful offline adver- tising. By determining which pay-per-click advertisements return more conversions, you can make Meta descriptions, title tags, and content for the page you desire to rank naturally …

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heading

I've seen many companies wrestle with their preconceived notions of right and wrong, and the ones that use shady tactics seldom win in the end. After doing what we can to fix any issues, it's time to build some backlinks. Times change. Everything used to be done on a black …

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Why I hate backlinks

What about a domain's external linkage to other sites? Maybe Google is trying to say that when it comes to marketing and SEO you have some very black and white choices. Keep them off their digital devices with a fun day out organised by things to do in Hull - they …

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Informative details on improving reporting

Basic SEO can kick start your marketing and push your website in the right direction but It's easy to become bamboozled. In the digital era, simple SEO just doesn't cut it anymore and with the current competitive market you need an omni-channel approach. There's some truth to this; people do …

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Unlocking the mystery of web crawlers

Therefore, choosing the right location-based branded hashtags can automatically propel your brand to the top of the optimization game. Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of …

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Learn how to start with SEM

All you can do is keep a close eye on the status of your servers, and respond to errors as quickly as possible to keep your domain up and running. It increases website visibility, user traffic, conversion rate, and ROI. Experience 20:20 Vision without glasses by undergoing eye laser …

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Lessons I learned about mobile search

Google has the power to take a manual action against a site that shows signs of violating Google's terms of service. Back in the old days, a webpage's ranking on Google's SERP could easily be manipulated by keyword stuffing. Experience 20:20 Vision without glasses by undergoing laser eye surgery …

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Tell me more about page rank

Decoding occurs when the receivers (customers or retailers) encounter the message. The good news is that there are multiple ways to manually remove spam links from sites that are pointing to your website. If you wash a tartan scarf at a very cold temperature, it will be fine. Social New …

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Takeaway tips for canonical URLs

Rigorous prospecting will help you find opportunities. Mistakes like these are usually honest, so catching them early can ensure they're fixed with haste. Your business’ needs are undoubtedly unique, so you need to understand the features and figure out a way to pick the best fit from the best short …

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Start simple, but don't forget splogs

A list compiled of the most useful and relevant information about an individual topic. As we know Google's algorithm updates primarily focus on devaluing links that aren't relevant. The added advantage to local link building is that these kind of links are almost always relevant. Could storytelling in business be …

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Advanced link building tips

Under the topic cluster model, it is important to break down your content under topics and clusters. First, positioning yourself in line with a competitor could damage public perception of your brand by making you indistinguishable. Getting your organisation listed in a free business directory UK can help to boost …

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Quick tips regarding SEO

What is SEO? The big benefit you can get from it is to attract more customers by helping them find you through the internet. If you're planning on improving your garden then why not add outdoor fitness equipment today? With OSOO massive sales it enjoyed, and customers all over the …

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Can a techie truly understand analysis

Boosting your website or blog traffic should be the #1 priority to making your website successful in making you money online. Search Traffic comes in two varieties, Paid and Organic and comes from search engines where people are looking for a service or product or other information and are using …

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Make CTR the main focus of your marketing tactics

The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign planning. However, when such a hugely fluctuating event as this takes place, it is definitely worth approaching every change in position with a more detailed gaze - particularly when Google aren't offering much in the way …

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Which Search Engines use branded links to determine indexing?

There are as many ways to build links as there are types of website. Thanks to Google's crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good old-fashioned marketing - promotion and PR. It doesn't matter how many searches a keyword has in a …

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Mobile-First Indexing: Fix issues around splogs

Those sites are designed solely for providing backlinks and that looks spammy to Google. The days of self-serving, scammy, and spammy SEO are long-gone. And that's a good thing. The 'secret' to success with SEO is no secret at all. Just focus on serving your audience's needs and answering their …

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Having fun with meta tags

In order to avoid any penalties it is a best practice to nix pages that have less than 300 words on it. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages …

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All you wanted to know about site submissions but were afraid to ask

Online advertising is the fastest-growing medium with annual growth rates exceeding 20 percent. At the same time, reinforcing previous aspects of an image enables the company to retain loyal patrons and those who are comfortable with the original version. Check your indexed pages (using a site: search) & crawl your site …

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Propagation of relevance using mobile search

Social media efforts may not always be linked directly to sales. Commenting on positive reviews is a show of customer appreciation, while proactively responding to negative reviews (which will come up from time to time) can help mitigate the situation and show you're willing to step in and make things …

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Reasons why marketers love bread crumbs

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman's shoes on your eCommerce website. The main keywords would likely be: "ladies shoes", "woman's shoes", "girls shoes" and other similar words. Google itself recommends that large numbers …

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